New MLS commissioner Larry Berg aims to continue the league's growth trajectory
Incoming Major League Soccer Commissioner Larry Berg sees his role as continuing the trajectory of the league under his soon-to-be predecessor, Don Garber.
The 30-team league that Graber grew during his 27-year tenure now looks to Berg to capitalize on the success of the World Cup this past summer and guide the transition to a new international schedule next year.
“I think one of the reasons that I raised my hand is I feel like I have the enthusiasm and the passion to hopefully have other people, in some cases, see it through my eyes and understand where we’re going and where it can go and what what it can be," Berg told The Associated Press. ”I’m very proud of where we already are. I think we’ve come a very, very long way."
Berg, a co-owner of LAFC, will formally take over as commissioner at the start of next year. Garber, who has served as the league’s commissioner since 1999, will help guide the transition before moving into a new role as chairman.
Garber said the ideal candidate would unite the entire MLS ecosystem around a shared vision. And he believes the league will have that under Berg, who will become just the third commissioner in the history of the league.
“I think he’s convinced the ownership through a very comprehensive process that he has what it takes to do the two most important things, which is to create that vision, and then to get the owners to unite around it,” Garber said. “That requires great relationships. It requires the capability to put the plan together and do the work. ... He (Berg) is super smart. He doesn’t lead with ego. He leads with understanding perspectives, and I think that’s a super important part of being the commissioner.”
The 60-year-old Berg, who has served as co-chair of the MLS sporting and competition committee, will divest his ownership interest in LAFC. He was formally introduced as the incoming commissioner on Tuesday at the league's New York headquarters, a day after he received the required two-thirds of the votes from the owners.
“First of all, he loves soccer, and I think next to his family, soccer is the most important thing in his life. Second of all, he knows the league really well. We have 30 great owners, and all of them are very involved in the league. But Larry is, I think it’s safe to say, has been over the last five years the most involved owner,” Columbus Crew owner Jimmy Haslam said. “He understands what we do well, where we have opportunity. I think he has a great relationship with all the owners. Going through this process certainly enhanced that.”
Berg previously held ownership stakes in Italian club AS Roma, as well as English league team Swansea. Under Berg’s ownership, LAFC won the MLS Cup in 2022, and the Supporters’ Shield in 2019.
Under Garber's watch, the league has expanded from 12 to 30 teams. He introduced the league’s marketing arm, Soccer United Marketing, encouraged the construction of soccer-specific stadiums and spurred the growth of an academy system to develop players in the United States.
Five clubs, Inter Miami, the home of Lionel Messi, LAFC, LA Galaxy, Atlanta United and NYCFC are valued at more than $1 billion, according to Forbes.
At the start, Berg will oversee the league's shift to a new calendar, with the season running from on a summer to spring schedule to more align with its international counterparts. Currently the league plays a late winter to late fall schedule.
Following the conclusion of the current season, MLS will play a shortened 14-game “sprint season” in early 2027 before the league switches to its new schedule, kicking off in July with the league championship to be played in May 2028.
Berg will also be charged with negotiating a new media rights deal. The current contract with Apple TV ends in 2019. The league is also looking at changes to roster rules.
“This has been a passion my whole life. This sport and some of the great joys of my life have been involved in the LAFC and involved with the sporting competition committee," Berg said. ”I have a lot of ideas. I feel like we’re at a point where a tremendous amount of success has been achieved with the games and the live gameday entertainment experience, etc. But as the World Cup showed, you can be incredibly happy and very successful, but somehow there’s always more. You want to get to that next step."
___
AP soccer: https://apnews.com/hub/soccer
© Copyright The Associated Press. All rights reserved. The information contained in this news report may not be published, broadcast or otherwise distributed without the prior written authority of The Associated Press.
