Greg "Joz" Joswiak (C), Apple's Senior Vice President for Worldwide Marketing, attends the launch of the new iPhone Duo at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

A customer takes a selfie with Greg "Joz" Joswiak (R), Apple's Senior Vice President for Worldwide Marketing, with the new iPhone Duo on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

People visit the Apple Fifth Avenue store at the launch of the new iPhone Duo in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

A customer holds the new iPhone Duo on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

The new iPhone Duo is displayed on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

The new iPhone Duo is displayed on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

Customers take a selfie with the new iPhone Duo on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)

The new iPhone Duo is displayed on launch day at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)