This picture taken on July 23, 2026 shows workers peeling durians at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This photo taken on July 4, 2026 shows durian-based products displayed during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)

This picture taken on July 23, 2026 shows a laboratory technician inspecting a sample from a durian product at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a frozen durian at the Top Fruits factory in Batu Pahat, in Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker measuring the sugar content of samples from different durian varieties at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a laboratory technician collecting a sample from a durian product at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker carrying a tray of baked Musang King durian pizzas at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This photo taken on July 4, 2026 shows a woman searching for durians during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)