Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer adidas AG, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer adidas AG, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

A photo taken on September 25, 2026 shows an interior view of the 'Laces' corporate office building during a media event at the headquarters of German sportswear manufacturer Adidas in Herzogenaurach, southern Germany. (Photo by Daniel Karmann / AFP via Getty Images)

A photo taken on September 25, 2026 shows an interior view of the 'Laces' corporate office building at the headquarters of German sportswear manufacturer Adidas in Herzogenaurach, southern Germany. (Photo by Daniel Karmann / AFP via Getty Images)

A photo taken on September 25, 2026 shows an interior view of the 'Laces' corporate office building at the headquarters of German sportswear manufacturer Adidas in Herzogenaurach, southern Germany. (Photo by Daniel Karmann / AFP via Getty Images)