SYDNEY, AUSTRALIA - SEPTEMBER 18: Customers explore the features of the newly released Apple iPhone 18 Pro Max at an Apple Store in Sydney's Central Business District on September 18, 2026, in Sydney, Australia. New Apple products debuted on September 9 and launched in stores on September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: Customers explore the features of the newly released Apple iPhone 18 Pro Max at an Apple Store in Sydney's Central Business District on September 18, 2026, in Sydney, Australia. New Apple products debuted on September 9 and launched in stores on September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: People line up outside an Apple Store in Sydney’s Central Business District to pick up their pre-ordered iPhone 18 on September 18, 2026 in Sydney, Australia. The new iPhone 18 debuted September 9 and launches in stores September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: Customers explore the features of the newly released Apple Watch Series 12 at an Apple Store in Sydney's Central Business District on September 18, 2026, in Sydney, Australia. New Apple products debuted on September 9 and launched in stores on September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: People line up outside an Apple Store in Sydney’s Central Business District to pick up their pre-ordered iPhone 18 on September 18, 2026 in Sydney, Australia. The new iPhone 18 was debuted September 9 and is being launched in stores September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: People enter an Apple Store in Sydney’s Central Business District to pick up their pre-ordered iPhone 18 on September 18, 2026, in Sydney, Australia. The new iPhone 18 debuted on September 9 and is being launched in stores on September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: People enter an Apple Store in Sydney’s Central Business District to pick up their pre-ordered iPhone 18 on September 18, 2026 in Sydney, Australia. The new iPhone 18 was debuted September 9 and is being launched in stores September 18. (Photo by Izhar Khan/Getty Images)

SYDNEY, AUSTRALIA - SEPTEMBER 18: People line up outside an Apple Store in Sydney’s Central Business District to pick up their pre-ordered iPhone 18 on September 18, 2026 in Sydney, Australia. The new iPhone 18 was debuted September 9 and is being launched in stores September 18. (Photo by Izhar Khan/Getty Images)