This picture taken on July 23, 2026 shows a worker displaying a slice of Musang King durian pizza at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows workers extracting durian pulp at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker collecting a durian from a net at the Top Fruits orchard in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker preparing durian fruits to be packed in a vacuum-sealing machine at the Top Fruits factory in Batu Pahat, in Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker preparing pizza crust for Musang King durian pizza at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows laboratory technicians working on samples from durian products at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd RASFAN / AFP via Getty Images)

This photo taken on July 4, 2026 shows visitors eating durians during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)

This photo taken on July 4, 2026 shows visitors shopping for durians during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)