(FILES) A pedestrian walks by the Formula 1 Rolex Belgian Grand Prix 2024 logo in the paddock ahead of the Formula One Belgian Grand Prix at the Spa-Francorchamps Circuit in Spa, on July 25, 2024. With Chanel now a partner in the historic Oxford-Cambridge rowing race, L'Oréal sponsoring an America's Cup crew, and LVMH partnering the Olympic Games and Formula 1, several luxury groups have pulled out all the stops this year to forge partnerships in the world of sport, with huge sums at stake. (Photo by SIMON WOLFHART/STR / AFP) (Photo by SIMON WOLFHART/STR/AFP via Getty Images)