(FILES) This photo taken on September 24, 2024 shows visitors interacting with games during a media preview of the new Nintendo Museum, located inside a renovated old factory, in suburbs of Kyoto. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. (Photo by Richard A. Brooks / AFP) / To go with 'JAPAN-GAMES-BUSINESS-NINTENDO, FOCUS' by Mathias CENA (Photo by RICHARD A. BROOKS/AFP via Getty Images)