People walk past a booth of Chinese gaming company NetEase Games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

A man plays video games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

Cosplayers pose for photos at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

A humanoid robot is seen at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

People play video games at a booth of Russian video game developer Battlestate Games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

Visitors play video games at the PlayStation booth during the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

Visitors play video games at the PlayStation booth during the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

Cosplayers pose for photos at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)